Ghostwriting 101: Tips from Bloggers Who've Done It

Ghostwriting 101: Tips from Bloggers Who've Done It


5/9/202413 min read

person holding ballpoint pen writing on notebook
person holding ballpoint pen writing on notebook


Ghostwriting is the art of writing content for someone else, while remaining invisible to the public. Ghostwriters are often hired to write books, blog posts, articles, and other types of content for businesses, entrepreneurs, and individuals.

If you're interested in becoming a ghostwriter, there are a few things you need to know to get started. First, you need to be a strong writer with a good understanding of grammar and style. You also need to be able to write in a variety of different tones and voices, depending on the needs of your client.

In addition, ghostwriters need to be able to work independently and meet deadlines. They also need to be able to keep their client's confidences and maintain a professional relationship.

It's not a betrayal.

Ghostwriting is not the same as plagiarism. You are not stealing someone's work or trying to pass off someone else's work as your own. You are helping someone with a project they are unable to complete on their own.

You may be thinking, "Well then, why don't I just write this article myself?" That's because you and I both know that there are many things we're good at and many others where we do better when working with others who have more experience or expertise than us. Just like you wouldn't expect someone to build your website for you because that's not their specialty, there are tasks ghostwriters will happily take on so that you can focus on yours!

Ghostwriting can be a great way to earn extra money and build your writing chops.

Yes, ghostwriting can be a great way to earn extra money and build your writing chops. It can also be a rewarding experience, helping others to share their stories and ideas with the world.

Here are some of the benefits of ghostwriting:

  • Flexibility: Ghostwriters typically work on a freelance basis, which gives you the flexibility to set your own hours and work from anywhere in the world.

  • Variety: Ghostwriters can work on a wide variety of projects, from books and articles to blog posts and social media content. This can help you to expand your writing skills and knowledge base.

  • Pay: Ghostwriters can earn a good living, especially if they have experience and a strong portfolio.

  • Networking: Ghostwriting can be a great way to network with other professionals in the publishing and media industries.

You can make more money than you think.

You may need help to make a lot of money ghostwriting. After all, it is a small hobby or side gig for you. But the good news is that you can earn much more than you think!

  • $10-$20 per post: This is what many people charge when they first start out in this industry. If you write regularly and are skilled at your craft, it's not uncommon for some writers to charge up to $25 per 500-word blog post, which translates into a monthly income of $1,000 if they do 10 posts in one month.*

You will learn a lot about the process.

The first thing you will learn is to write well. Writing well means being able to craft content that engages your readers, conveys what you want it to convey, and doesn't waste their time. It also means writing in a way that makes sense for the context of its reader—for example, writing in first-person voice if your client wants personal anecdotes from a specific period in her life—and making sure it flows seamlessly from one paragraph or section into another. This requires an understanding of grammar as well as an appreciation for how words work together on a page (or screen).

The second thing you will learn is how to work with clients. While some writers may be comfortable working alone at home on their laptops all day long without any human contact whatsoever (and there are plenty who like it that way), others prefer collaboration and feedback from those around them—and even enjoy having someone tell them when they could use more research or fact-checking before publishing something publicly! When ghostwriting a book, this can mean working closely with the author while they develop an outline; when ghostwriting articles or blog posts for clients' websites or publications such as Forbes magazine's "30 Under 30" list series, then providing regular updates/feedback on progress so far; and when ghostwriting speeches then helping them decide which ideas belong most prominently where within each paragraph so that everything reads smoothly together by its conclusion (not just start-end but throughout).

There are lots of ghostwriting opportunities out there.

Don't let the word "ghostwriter" mislead you; ghostwriting isn't limited to fiction or nonfiction. You can write blogs, books, websites, and more. If something needs to be written, but someone else's name is attached to it, a ghostwriter may have been involved in some way.

Here are some of the best places to find freelance writing opportunities:

You can choose where and when you ghostwrite.

Second, you can choose your own hours. If you like working early in the morning or late at night, great! If you're a night owl who likes to write during the day, that's fine too. You can even choose to freelance as a ghostwriter from anywhere in the world and set your own schedule.

If this sounds appealing to you, there are some things to keep in mind before pursuing a career in ghostwriting:

  • It's competitive work—but not impossible to break into.

  • Different ghostwriting services are available (from free online content writing gigs on Fiverr to well-paid book deals). So there's something for every price range and skill level.

The quality is a reflection of you, so you need to really care about it.

Yes, the quality of your work is a reflection of you. It shows your commitment to excellence, your attention to detail, and your desire to produce the best possible results. When you put care and effort into your work, it shows.

There are many benefits to caring about the quality of your work. For one, it can lead to greater success in your career. When you are known for producing high-quality work, you are more likely to be promoted, given new opportunities, and referred to other clients.

In addition, caring about the quality of your work can make you feel better about yourself. When you know that you have done your best, you can feel proud of your accomplishments. This can lead to greater satisfaction in your career and in your life overall.

Ghostwritten content has real power in the world.

Yes, ghostwritten content has real power in the world. It can be used to educate, inform, entertain, and persuade. Ghostwritten content can be found in all sorts of places, including books, articles, blog posts, social media content, and even speeches and presentations.

examples of the power of ghostwritten content:

  • Ghostwritten books can help people to learn new things, expand their horizons, and be inspired. For example, many successful self-help books are ghostwritten.

  • Ghostwritten articles can help businesses to establish themselves as thought leaders in their industry and attract new customers. For example, many CEOs and other business leaders publish ghostwritten articles in major publications.

  • Ghostwritten blog posts can help businesses to engage with their audience and build relationships with potential customers. For example, many businesses publish ghostwritten blog posts on their websites and social media pages.

  • Ghostwritten social media content can help businesses to connect with their audience on a more personal level and promote their products and services. For example, many businesses hire ghostwriters to create their social media posts.

  • Ghostwritten speeches and presentations can help politicians, business leaders, and other public figures to communicate their ideas effectively and persuade their audience to take action. For example, many politicians hire ghostwriters to write their speeches and presentations.

Ghostwriting is a wonderful learning experience and can help grow your skills as a writer.

Ghostwriting is a wonderful learning experience and can help grow your skills as a writer. It can also be an effective way for you to gain experience in the field of writing, which will increase your value as a content creator and blogger. By working with other writers on this type of project, you will learn more about writing styles, audience preferences, client needs, and business interests. You'll also discover that ghostwriting can be beneficial in terms of gaining knowledge related to the topic at hand—such as legal issues or financial matters—that you would never have explored on your own.

What is ghostwriting?

Ghostwriting is when a writer or content creator writes for a client under their name. This can be anything from business writing to books, blogs, and articles. Sometimes people think of ghostwriting as just being a book author's secret pen pal; however, it can include any type of writing project. For example, if you are writing a blog post for someone else's brand or company, but they want you to put your name on it without having done the work yourself, that is also considered ghostwriting (and probably not ethical).

Ghosting for celebrities is another thing entirely—it refers specifically to those who write books by proxy for well-known personalities to preserve their privacy and anonymity (for example, JK Rowling).

What do ghostwriters do?

You've probably heard of ghostwriters, but do you know what they do? Ghostwriters are hired to write content for other people. Their work can include books, blog posts, and articles — anything that requires writing.

Ghostwriting is typically not a full-time job, so it's important to consider the type of ghostwriting work you want to get into before investing your time in it. Some ghostwriters focus solely on fiction or nonfiction works (novels); others write marketing copy for businesses or individuals; some even offer their services as part of their personal brand!

Ghostwriters are often paid by the word or by the hour, depending if they're working on an hourly basis with clients who need specific pieces written quickly (like book proposals).

What are the different types of ghostwriting?

There are many different types of ghostwriting, and it's important to know the difference between them.

  • Personal writing: ghostwriters write on behalf of clients who want to express their feelings or experiences. Clients may ask for help with memoirs, poetry, letters, and other personal writing.

  • Magazine articles: a magazine's features editor will assign a freelance writer (the "ghost") to work with an expert in that topic area (the "source"). For example, if you were interested in writing about gardening but didn't have any experience doing so for magazines or blogs yet, your first step would be connecting with an established writer who does gardening work regularly; from there, you could learn from them as they guide you through the process of pitching ideas for articles and getting them accepted.* Businesses always hire ghostwriters because they don't always have time available during busy times like tax season or just before Christmas when everyone needs their taxes done ASAP!

How much do ghostwriters charge?

Part of the reason it's so hard to give a firm number on what ghostwriters charge is that the fees can vary wildly based on the type of writing you're doing and how much work is involved. Whether you're writing an article, blog post, or book chapter, there are also different options available for clients when it comes to sourcing other writers—some may want you to write as if it was your own words (a la first-person), while others may appreciate your efforts more if they can tell that someone else has written them (a la third-person).

Many factors affect how much you should charge for each piece: fiction or nonfiction, whether the topic is seasonal, and what kind of experience people think they'll get from reading this piece? If their expectations aren't met by perfection from start to finish—and yours isn't either—then charging higher rates will probably be necessary for both parties to feel satisfied with any given transaction. As long as everyone knows what they're getting into beforehand (and doesn't mind paying extra), any amount within reason should work just fine!

How is ghostwriting different from plagiarism or copyright infringement?

Ghostwriting is not the same as plagiarism or copyright infringement. Plagiarism is when you take someone else's work and pass it off as your own. Copyright infringement is when you use someone else's work without permission. Ghostwriting, on the other hand, involves writing for someone else while their name goes on the byline with yours—it has nothing to do with taking credit for their ideas or words, which would be plagiarism, nor does it involve using someone else's work without their permission (and thus infringing upon their copyright).

If a client comes to me and says, "I have this idea for an article; please write it for me," that's ghostwriting because I'm taking possession of their idea and writing it into something new. If a client comes to me and says, "I'd like some help with my existing article—what do you think about this draft?" then we're editing their existing piece together rather than creating something new from scratch based on our combined effort.

When should you hire a ghostwriter?

There are three main reasons you might want to hire a ghostwriter:

  • You need more time to write it yourself. If you're working on multiple projects or someone else needs your attention more than writing can provide, hiring a ghostwriter is a great way of getting your message out there while still making sure that it sounds like you.

  • You need to learn how to write it yourself (or perhaps even what should be said). This can happen when gaps in your knowledge or experience make writing something difficult or impossible for you. For example, I wanted someone else to write my next novel but didn't know much about publishing contracts. In that case, I'd hire an attorney before going into negotiations with any publisher—and I could even let him/her dictate some parts of the book itself!

  • Your expertise isn't relevant here (yet). This is probably the most common scenario for people who've just started blogging and don't feel comfortable sharing their personal experiences yet—but as soon as they feel ready for prime time, hiring outside help would be ideal!

How do you come up with topics to write on if someone else's name is going on the byline?

tips on how to come up with topics to write on if someone else's name is going on the byline:

  • Talk to the person whose name is going on the byline. Find out what their interests and expertise are, and what they would like to write about. What are their current projects? What are they passionate about? What do they think their audience would find interesting and informative?

  • Do some research on the person's industry or field of expertise. What are the current trends and issues? What are the hot topics that people are talking about? What are the challenges and opportunities that people are facing?

  • Look at the person's social media presence. What are they posting about? What are they sharing? What are their followers engaging with?

  • Look at the person's website or blog (if they have one). What kind of content do they publish? What are their most popular posts? What are the topics that their audience seems to be most interested in?

Once you have a good understanding of the person's interests, expertise, and audience, you can start to brainstorm topic ideas. Here are some specific questions you can ask yourself:

  • What are the biggest challenges that the person's audience is facing right now?

  • What are the most important trends and developments in the person's industry or field of expertise?

  • What are the most common questions that people have about the person's area of expertise?

  • What are the most interesting and thought-provoking stories that the person can tell?

Once you have a list of potential topics, you can narrow it down by considering the following factors:

  • Is the topic relevant to the person's audience?

  • Is the topic something that the person is knowledgeable and passionate about?

  • Is the topic interesting and engaging?

  • Is the topic new and original?

  • Is the topic appropriate for the publication or platform where it will be published?

Once you have chosen a topic, you can start to develop your article or blog post. Be sure to write in the person's voice and style, and to focus on their unique perspective.

Who hires ghostwriters?

The list of people who hire ghostwriters is long, but it includes:

  • Bloggers. A good blog with a large following can be seen as much more than a personal platform. Some bloggers' blogs are also an excellent source for marketing their books and services. If you're looking to monetize your blog and/or build credibility in your field by hiring a ghostwriter, consider reaching out to other bloggers who have done the same thing successfully.

  • Non-profit organizations. For non-profit organizations (NPOs), the benefits of hiring a ghostwriter include getting their message out there while saving time and money on writing tasks they need more resources or personnel capacity to do themselves. Hiring a writer might also save you from having to bring on additional people—like an accountant or administrator—who could help manage things like finances or human resources; these sorts of hires often come with significant overhead costs that can be avoided when outsourcing tasks like writing instead!

  • Businesses that need content for SEO purposes may also benefit greatly from using professional writers whose work will attract more traffic than theirs could alone due to its higher quality level than theirs would be without professional assistance.

Do I need to know anything about SEO for my clients when I'm writing blog posts for them?

If you're not an SEO expert, you might wonder if it makes sense for you to learn about SEO for your clients. The answer is no—you don't need to know anything about SEO to write for someone else.

Your client is the expert and will tell you what they want from their blog posts, including keywords that they want to rank for, topics they want to be covered in each post, and how long their content should be.

You'll also have access to their editorial calendar so you can plan out your writing schedule accordingly (it's a good idea to have an idea of when each piece of content needs to be written before starting). Suppose some specific keywords or phrases are important for ranking purposes. In that case, this should also be discussed upfront so there are no surprises later on in the process.

Who can be a ghostwriter, and is there a minimum writing experience or quality required to ghostwrite for someone else?

You could be a ghostwriter as long as you can write and have some writing experience. In fact, many people become ghostwriters because they need more of an audience to make it financially viable for them to write the book themselves but still have an idea they'd like to share with the world.

A lot of people think that because they're not famous or well-known in their industry, they can't get work as a ghostwriter. This is not true! As long as your writing is good, someone will hire you—it's just a matter of finding the right client who wants what you offer. You may even find yourself with several clients at once!

If you have some writing experience and want more work, consider becoming a ghostwriter!

If you have some writing experience and want more work, consider becoming a ghostwriter!

Ghostwriting is a great way to earn extra money while increasing your skills. You can make more money than you think and learn a lot about the process of writing. There are many ghostwriting opportunities out there—you can choose where and when to write as long as you finish it on time.


Ghostwriting can be a great way to earn extra money and build your writing chops. It can also be a rewarding experience, helping others to share their stories and ideas with the world.

Here are some key takeaways from the tips from bloggers who have done it:

  • Understand your client and their audience. What are their goals? What are their interests? What kind of content do they enjoy reading?

  • Be flexible and adaptable. Be willing to adjust your writing style and approach to match your client's needs.

  • Do your research. Make sure that your work is accurate and informative.

  • Be professional. Meet deadlines, deliver high-quality work, and be responsive to your client's feedback.

If you are a good writer and have the ability to adapt your style to different clients, ghostwriting can be a great way to make money and build your career.