21 Successful Marketing Campaign Examples

21 Successful Marketing Campaign Examples


5/10/20247 min read

turned on black and grey laptop computer
turned on black and grey laptop computer

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  • Use the right color and size.

  • Use the right font.

  • Use the right design, location, and timing of your campaign to make it successful.

  • Ensure you put a clear message that resonates with your audience, so they can understand why they should buy from you rather than someone else!


  • Use imagery to convey a message.

  • Use imagery to create a mood.

  • Use imagery to create a feeling of familiarity.

  • Use imagery to create a feeling of connection.

  • Use images as symbols that communicate something deeper than just what's being shown on screen or in print (like the image above).

This post is by Joanna Rothkopf, author of the book The Creative Director's Guide to Content Strategy.


The copywriter's job is to use language to persuade people to take action. That means it should be friendly and personal, but not too friendly or personal. It also means you need a conversational style that makes your message feel like a conversation between two friends who are chatting about something important.

The first sentence is always the most important part of any email marketing campaign because it sets the tone for everything else that follows. You want people reading your emails to feel excited about them—that's why they should open them immediately! Suppose your opening line isn't inviting enough. In that case, chances are good that readers will stop reading right there instead of continuing onto other parts of their inboxes where they might find something more interesting than what came before--like another spammy offer from one business trying the hard sell themselves at every opportunity possible; this kind of thing happens every day because companies aren't thinking carefully enough about how best practices impact their bottom lines when executing so many campaigns simultaneously without adequate planning time beforehand during which time employees could work together collaboratively instead.


Storytelling is the most effective way to engage your audience and connect them emotionally with your brand. Stories are memorable, take you on an emotional journey, and make sense of complex information in a way that's easy for people to understand. The best part about storytelling? It doesn't matter your style or format; as long as it's told well, it'll work!

For example, You could tell stories about how great your product is at solving problems (like "I had this problem with my car," then explain how you solved the problem). Or maybe instead of telling a story directly related to one product area (i.e., "I love my new phone!"), use an analogy like "My phone has become such an important part of my life because it allows me to stay organized no matter where I am." Either way works—just make sure whatever storyteller approach you choose also helps communicate why customers should choose YOUR company over others.


Video is a great way to reach your customers. It's also a great way to tell your story and convey your message. Use video as an opportunity to show off your products, services, or even yourself!

  • Product Demonstrations: If you have an awesome product that people want but don't know how they could use it, let them see it with their own eyes in an easy-to-view format. This can help motivate them into buying something they might not otherwise consider buying if they only saw pictures online or in magazines (or worse yet—on TV!).

  • Customer Testimonials: Showing testimonials from happy customers who used what you're selling will give potential buyers confidence in what kind of quality control measures are being taken at all levels of production/distribution so that any issues can be resolved quickly by contacting customer service directly rather than having unhappy customers calling back later complaining about poor quality control due diligence procedures followed during manufacturing/releasing into market channels such as Amazon Vendor Central (VCC).

Designing a campaign that's a pleasure to use.

You can create a campaign that's a pleasure to use.

  • Use a friendly tone in your copy and design, as well as in the video and imagery.

  • Ensure that every piece of content has an easy-to-read font size so people don't have to squint at tiny types or struggle with large text blocks (and thus lose interest). You'll also want to make sure there are no typos or grammatical errors—it will deter people from reading further than necessary!

To learn more about the research study, visit: http://bit.ly/1HxXZN9 About The IAB Advertising Research Center: The IAB Advertising Research Center, launched in March 2016, is an independent and objective resource for the advertising industry to investigate and improve the effectiveness of digital campaigns across devices and platforms. The center is a joint initiative between IAB and Weber Shandwick that will ultimately serve as an authoritative source of information on how consumers engage with digital media across channels. For more information, please visit http://www.iabarc.org/.

About IAB: The Interactive Advertising Bureau (IAB) is the global organization for online media and the Internet's leading trade association. The IAB promotes high online advertising standards to empower consumers and brand partners worldwide. Founded in 1998, IAB is a not-for-profit organization with more than 1,300 members that include the world's largest digital media companies, agencies, and brands. More information can be found at http://www.iab.com/.

Observing and listening to your customers.

If you want to be successful, you need to understand your customers. The best way is by observing and listening to them. You can do this in many ways:

  • Identify what they like about your products or services

  • Ask questions so they feel comfortable talking with you (this also helps build rapport)

  • Ask them how they would improve something about the product/service

Sending out relevant and timely materials to your target audience.

One of the best ways to make your marketing campaign successful is by sending out relevant and timely materials to your target audience. This can be done in several ways:

  • Make a campaign that tells your story well. When you're writing content for social media, it's important to tell a story about what makes you different from competitors and why customers should buy from you instead of them or other competitors in the same space. Remember this idea when creating your copy—you want people who read it to feel like they know something about who you are as an organization or brand, so make sure that everything has meaning behind it! If possible, try incorporating images into some of the text (such as images with quotes from past projects). This will help give additional depth and meaning behind what's being discussed on screen at any given time while still keeping things concise enough so they don't get overwhelming fast if someone were just scrolling through their feeds all day long looking at nothing but posts about cats dancing ballet routines...or whatever else comes up next week."

Making a campaign that tells your story well.

One of the most important things to remember when creating a marketing campaign is to ensure your story is straightforward. Make sure that your audience knows what they are getting into, and then give them a reason to stay involved with your content. A good example of this would be Dove's Real Beauty Sketches series, which uses friendly humor and relatable situations for its audience members in order for them to feel like they can relate more easily than if it were just some boring corporate message about the importance of being "beautiful inside and out" (which isn't even true).

You also want to use a friendly tone when speaking about yourself or other brands on social media platforms such as Twitter or Facebook. Suppose people feel like they need to talk more directly with someone who genuinely cares about them. Why should they bother following through with any further engagements?

Using creative, fun, and effective marketing techniques is key to success in marketing and sales.

Using a friendly tone is the most important part of your marketing campaign. You don't want to sound like a pushy salesperson, but you also need to ensure that you don't come across as too friendly. A balance between the two will help you connect with people and interest them in what you offer.

Use a friendly approach when discussing your product or service because this will help customers feel more comfortable opening their wallets and buying from you. Suppose they know how much fun it was working with your company. In that case, they'll be more likely to buy from you than someone else who doesn't seem as warm-hearted or personable during conversations about products/services offered by companies/businesses alike."


I will be glad to read such articles by our viewers and provide my valuable opinion on these. For example, I would like to offer some advice: I would recommend you make your message a little bit more persuasive, like "Try out this free survey offer and if you are satisfied, then please click on the link below to continue..." or something like that. And also, it is really important not only the content of your article but also your way of presenting it - try focusing on something interesting, striking and attractive that has no relation with your offer topic at all. That will attract readers' attention for sure!