How to Write a Business Proposal in 2023

How to Write a Business Proposal in 2023


5/10/20249 min read

pen near black lined paper and eyeglasses
pen near black lined paper and eyeglasses


In today's fast-paced world, there is no more important skill than the ability to write a business proposal. The proposal can help you land a new client, win over investors or even prove that you're worth hiring in the first place! And yet, many people struggle with this seemingly simple task. They make the mistake of thinking that a business proposal is just like any other document they've written before—like an essay or report—but it's not. A good business proposal has rules and requirements that go beyond being articulate and concise. It's about knowing how to create something that will connect with your audience on a personal level (even if it's virtual) as well as provide them with all the information they need to make an informed decision about whatever issue or issue(s) you're trying to address within your organization or company:

Make a problem-solving proposal.

When you're writing a problem-solving proposal, you first need to define the problem. This can be as simple as saying: "We want to increase revenue by X%."

Next, explain how this problem affects your audience. For example: "Our current sales process takes too long and doesn't yield enough leads."

Once you've laid out the problem and its consequences, show how your solution will help them solve it. The more specific you get about what makes your product different from competitors and why it's better for solving their problems than anything else on the market (even if that means comparing yourself to a competitor), the better off everyone will be in making this deal happen!

Define your audience.

As a salesperson, you know the importance of knowing your audience. You need to know their needs, goals, and priorities so that you can present the most relevant information and products. The same is true when writing a business proposal.

First of all, make sure you know who you are talking to. Are they experts in this field? Are they clients? Will they be able to understand what you're saying? If not, then consider simplifying things or translating them into a language they will understand.

Secondly, figure out their pain points—that is, where their current situation isn't working for them and thus creates pain for them on an ongoing basis. For example: "Our company has been using traditional software for years, but it's expensive and slow." Or perhaps: "We've always done our own IT support because we don't have enough money to hire anyone else." Your proposal should address these concerns head-on so that it's clear how your product solves those problems (or at least makes them less painful).

Put yourself in the reader's shoes.

When you put yourself in the reader's shoes, you'll be able to anticipate their needs and concerns. You can also gain an understanding of what they expect from your proposal.

The more work you put into thinking about the reader's perspective and expectations, the easier it will be for you to write a compelling business proposal.

Propose a clear solution.

When you are writing a business proposal, you need to propose a clear solution. You can't be wishy-washy or afraid of making decisions because those things will turn off your customers and make them not want to work with you.

This means you have to be very clear about what it is that you want to do and why it's important for them. You may also need some expertise in certain areas so that when they ask questions about what kind of equipment or software would be best for their projects (which they will), then at least some answers won't sound like complete nonsense coming from someone who has no idea what they're talking about!

Explain how you are going to implement this solution.

This is the part where you explain how you're going to implement the solution. Include a clear timeline for implementation and budgets for ongoing operations, marketing and promotion, and research and development.

Avoid jargon or buzzwords that people may need to learn or understand if they read your proposal.

Avoid jargon or buzzwords that people may need to learn or understand if they read your proposal. Use plain language and simple sentences to help your reader understand what you're saying. A thesaurus can be helpful in finding synonyms for words that you don't understand, while a dictionary can provide definitions of words you've used incorrectly.

Make a plan and stick to it!

If you want to write a business proposal in 2023 and be successful, you need to make a plan and stick to it. If you don't have the time or resources, don't start! You can always come back later when your schedule frees up or when you find yourself with more resources. Stay focused on other things, and don't worry about what others are doing. Instead, focus on what's important and make sure that whatever happens during your writing session goes as planned so that all of your hard work turns into something worthwhile at the end of the day!

How to Write a Business Proposal in 2023

Writing a business proposal is a challenging task. You have to consider your audience, what they need, and how you are going to solve their problem. A good business proposal will have most of the following components:

  • Problem-solving proposition

  • Audience definition

  • How your solution fits into the context of their needs and goals

There are many different types of proposals that you can write for your business. However, for this guide, we will focus on one type called a problem-solving proposal

Outline your Proposal

In order to write a business proposal, you should first outline it. An outline is a framework that helps you organize your proposal's key points and keep track of them as you progress. You can create an outline by using bullet points or numbered paragraphs or even by making an Excel spreadsheet and using the table function to lay out each section in columns. The important thing is that once you have an outline for your proposal, it's easy for anyone working on it—including your boss—to understand what's happening, who's doing what, and when things are happening next.

Below is an example of how we would organize our own proposal:

  • Introduction (1 paragraph) – Tells readers why they should care about this project/product/etc., and gives them some context into how it fits into their current business goals

  • Body (3 sections) – Explain each point in detail; don't leave anything out! Include any relevant details here so people understand exactly why this solution works best for their company's needs

  • Conclusion (1 paragraph) - Close with one final call-to-action message: "Let's get started!"

State the problem

The first step in writing a business proposal is to state the problem. You can do this with a problem statement that explains the issue, its impact on your company and customers, and how you plan to solve it.

What's a Problem Statement?

A problem statement should be short (no more than one sentence), clearly defined, and easy to understand. It should also include the following elements:

  • The problem itself (e.g., "Our website is slow")

  • An explanation of why this is an issue (e.g., "Our customers don't want to wait for pages to load.")

  • How much money/time/effort will be saved if it goes away (e.g., "We lose $100 per day in online sales because our site takes too long to load.").

State your solution

  • State the problem

  • State your solution

  • Show what you have to offer

  • Define your terms

  • Address your competition

  • Specify your timeline

Show what you have to offer

Next, you'll want to show what you have to offer. This is where your expertise and experience come into play.

  • Show your expertise. What are the things that make you the best person for this job? What do other people think about the work that you have done in the past? Don't be afraid of bragging a little bit—it's ok!

  • Show your experience. Do not be shy about sharing any relevant information on previous jobs or projects with this company, even if they didn't go well. This can actually make them feel more comfortable hiring someone who knows what they're getting into. Just be sure not to overdo it with long-winded stories (you don't want to bore them).

  • Be willing to work hard and make sacrifices for your employer's sake. The world has changed since 2023; companies expect their employees' full commitment and loyalty, so show how dedicated and reliable you are by emphasizing how much time off from family/friends/pets, etc., will be necessary in order for them to get through their tasks effectively (and perhaps even enjoyably). Also, mention any potential obstacles that could delay project completion if left unaddressed: these should clearly demonstrate why now is not just an ideal time but also a necessary one for success!

Define your terms

  • Define the problem.

  • Define the solution.

  • Define your terms.

  • Define your audience.

  • Define the competition

Address your competition

The best way to approach this section is to think about who you are up against. If you are writing a proposal for a new product, for example, identify what other products already exist in the market and determine how your company's product will be different from theirs. You may also include a list of competitors' strengths and weaknesses so that your audience can see where they fall short compared with your own offering.

In addition to sharing information about the existing competition, it's important not only to outline why they're not as good as you but also why they don't offer certain features or benefits that yours does—and how those benefits will benefit the company buying or using your product or service.

Specify your timeline

Your timeline should be detailed and specific. Make sure it's realistic, achievable, and broken down into manageable tasks. The most important timeline factor is ensuring each task has an associated deadline and deliverable.

You can use this template to create your own proposal timetable:

Finish with a call to action and sign-off.

Now that you've presented your proposal, it's time to end on a strong note. Call-to-action (CTA) and sign-off are two crucial components of the proposal writing process.

These elements serve as the final touch to your work and can be used to persuade clients or readers into taking action by following through with their purchase, trying out new products or services, and providing feedback. A CTA is often in the form of a statement asking for specific action from readers, such as "Please call us Monday morning at 10 am EST at 800-555-5555″ or "Click here now!"

A sign-off should also be included at the end of every business proposal letter. It is important for closing purposes and serves as an acknowledgment for both parties involved in writing a business proposal letter/document. For example: "Thank you again for giving us this opportunity! We look forward to hearing back from you soonest! Sincerely yours…"

Create an outline for your business proposal, outlining the main points that you want to discuss. Once you have fleshed out each of these points, you can more easily connect them to one another, creating the larger picture.

  • Create an outline for your business proposal, outlining the main points that you want to discuss. Once you have fleshed out each of these points, you can more easily connect them to one another, creating the larger picture.

  • State the problem in your business proposal: "The economy is struggling, and businesses need to make cuts wherever possible."

  • Outline your solution: Explain what tools or resources would help solve this problem as well as any potential drawbacks. Ex: "We offer a variety of services at affordable prices with no contracts or monthly fees."

  • Highlight what makes you different from other companies offering similar services (i.e., provide a list of benefits). Use examples if necessary and keep it concise but clear so that the reader knows why he/she should choose one option over another (i.e., compare price per item vs time per order).


In conclusion, crafting a business proposal in 2023 requires a blend of timeless best practices and an understanding of contemporary trends. As the business landscape continues to evolve, so do the expectations and preferences of potential clients and investors. To create a compelling business proposal in this dynamic environment, it is crucial to adhere to fundamental principles such as clarity, professionalism, and a customer-centric approach. However, staying updated with the latest technological tools and industry-specific innovations is equally essential.

In 2023, digitalization and remote collaboration have become more significant than ever. The use of advanced software for proposal creation, virtual meetings, and data analytics can streamline the process and enhance the quality of your proposals. Personalization and empathy continue to be paramount, as clients seek solutions that address their specific needs and concerns. Additionally, demonstrating a commitment to sustainability and social responsibility can give your proposal a competitive edge.

As we move forward into 2023, businesses must not only adapt to the changing landscape but also anticipate the needs and expectations of their target audience. By incorporating these insights and embracing modern tools and techniques, your business proposals can stand out and increase your chances of success in the evolving world of commerce.